Designing for Clarity
The overall design emphasises clarity, accessibility, and community engagement, helping users quickly understand the project's scope and explore detailed plans that could affect them.
White space and subtle animations were utilised to ensure that key information would not be overshadowed by 'busy' backgrounds.
Councils
The number of councils involved influenced how we styled the contact page and external page links. We went with a simplistic style using an image, title and call to action as it made for a better user experience when trying to find the relevant council.
Website Design
The District and Borough councils around Leicestershire collectively created the North City South proposal and branding, which provided us with the direction for the design.
We decided that large, bold text should be used for headings to keep users engaged, with spacing for attractive location specific imagery and maps, however it was important not to let the styling interfere with the important text based content.
