Unseeded

Unseeded is an independent restaurant certification and discovery platform dedicated to helping people find places to eat that are completely free from industrial seed oils. It works by identifying, verifying, and highlighting restaurants that cook exclusively with traditional fats.

We were tasked with creating a modern, visually engaging website that would make a strong impact on users and reinforce the unseeded brand while providing bespoke mapping features for finding restaurants that do not use seed oils.

Services Used

  • Bespoke Development
  • CRM Development
  • UI / UX Design
  • User Insight
  • Website Creation
Unseeded

Restaurant Database

We created an interactive map that enables users to filter by 'Certified Unseeded' establishments, and those who 'Self-declare' that they meet the seed oil free requirements. In addition, users can locate their chosen restaurant by using a cuisine filter and proximity search.

Restaurants are given the ability to manage their own promotional pages, which reduces the workload for our client while also allowing restaurants to present themselves in the way they want.

Map
Unseeded Website

Website Design

When designing the Unseeded website, intuitive layouts and confident use of typography provided the best outcome when catering to the wide target audience. This was accompanied by bold colours and interactive elements that would keep users engaged.

Whilst it isn't common feature an FAQ section on the homepage, we decided that due to the emergence of this new unseeded movement in the UK, it would be beneficial to provide users with clear information as soon as possible so they can join in the campaign.

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