Harborough already had print materials developed for their Visit and Invest programmes, which we then developed further to create the website designs. The client requested that both sites had the same design, and so we utilised layers to create the unique style that would work for both target audiences, but we applied a distinct colour palette to ensure each site was distinguishable.

The Visit site benefited from a warmer yellow tone and inviting imagery to encourage engagement with the site to view the local events and opportunities. Whereas the Invest website was implemented with a corporate green for a more formal and business-oriented aesthetic.