Active Oxfordshire

Active Oxfordshire is the local network and support team for sport, physical activity and wellbeing across Oxfordshire.

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Formally Oxfordshire Sport and Physical Activity, we were asked to create branding guidelines for the newly named 'Active Oxfordshire'. This included designed materials for both online and offline use, and a completely redesigned website.


We spoke with the Active Oxfordshire team about the importance of their site structure and how they wanted to promote their key work areas. This new structure helped to determine the website design and user journey with a clear focus on their B2B and B2C objectives.