Broadway Cinema

Rated one of the best independent cinemas to visit, we have worked with Broadway on their website, app and various marketing campaigns

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Background

The Nottingham Broadway Cinema approached us to design an iPhone app, which we developed and successfully launched as the first iPhone App for an independent cinema in the UK. During this work, Broadway Cinema saw the opportunity to allow us to also redesign and redevelop their website.

Approach

After successfully developing their iPhone App we worked directly with their back-end ticketing / booking system to automatically populate their front-end website with the latest event and film information, this drastically reduced the amount of time required to update their website allowing them to put more human resource into marketing activity.

Outcome

The website was built using our cCMS Framework and connected directly via API to the cinema's ticketing system which pulls in data to the website. This data was then used for the front-end website but also an in-cinema large TV screen and automatically generated a weekly email newsletter.