Early Movers

Early Movers is a collaborative project between Loughborough University, the National Centre for Sport and Exercise Medicine and Loughborough University Campus Nursery. Helping under-5's live active and healthy lives with practical ideas for physical activities for babies and young children

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We were asked to build a website that would help visitors understand and feel confident in providing physical development opportunities to children.

The website needed to guide users through different categories in order to learn about the core principles of early years physical development. It then provides advice on the overall expected progress at different developmental stages to assist practitioners in observing babies and young children moving.


We created a platform that would clearly demonstrate the different categories and activities - including downloadable resources, embedded video files and imagery. The website administrators can easily add and update new content to the database and choose when to push them live.

We also created a Glossary that would provide descriptions for the movement vocabulary used, and ensured that the definitions would link anywhere each word appeared across the website.


"We have worked with cuttlefish on multiple projects creating websites and apps and they have always worked in an efficient and accommodating way. They have designed and developed our products with great skill and their customer service is excellent. Would highly recommend." - Adam Pryor, Translational Scientist at Loughborough University