inCharnwood

inCharnwood is a brand developed. by the Regeneration and Economic Team at Charnwood Borough Council. The team works closely with businesses and partner organisations to help create a strong economy for the Charnwood district.

Asset 1
images/files/40014/1000x.jpg

Background

We have worked with Charnwood Borough Council for over 10 years and were excited to be asked to create a website for their business innovation website. We were tasked with clearly showcasing the three key development priorities; Skills & Innovation, Investment and Business Support in a visually appealing way.

Approach

Bold visuals and clear navigation buttons were designed to ensure that users could easily navigate around the site, and would be effective for mobile viewing. We decided to colour each development priority section a different bold shade so that it was obvious which part of the website navigation a user was within, whilst maintaining the core navigation tabs at the top of each page (News, Events etc)