Simmons Optometrists

With a proud history of over 40 years in expert eye-care, we were tasked to transform the Simmons brand in order to appeal to a wider audience

Simmons Optometrists


Simmons Optometrists asked us to bring their identity up-to-date whilst striking a balance between the wide demographic that use their services.


We developed a bold new colour palette into their identity and marketing outputs to celebrate their long history and respond to a contemporary and fast moving customer base. We added animation to their logo for use on web and video applications to add a dynamic touch to their forward facing brand.


As well as designing for the core products we continue to work with Simmons to provide design for all the following mediums:

  • Posters
  • Magazine adverts
  • Printed stationary
  • Roller banners and signs
  • Logo Animation
  • Video


"Can't speak highly enough of Cuttlefish - always deliver great design and good ideas on time and to budget - reliable and friendly, what more could you want!" - James Alexander, Optometrist/Practice Owner