Active Oxfordshire

Formally Oxfordshire Sport and Physical Activity, we were asked to create branding guidelines for the newly named 'Active Oxfordshire'. This included designed materials for both online and offline use, and a completely redesigned website.

We spoke with the Active Oxfordshire team about the importance of their site structure and how they wanted to promote their key work areas. This new structure helped to determine the website design and user journey with a clear focus on their B2B and B2C objectives.

Services Used

  • Brand Identity
  • Logo Design
  • Stationery
  • UI / UX Design
  • Website Creation



To tie into a name change that better focused the aims and vision of the organisation - a company wide exercise was carried by member who each took to propose a new design for the logo. After finding many of the designs kept the Big "O" logo-mark from the original logo we decided that this mark was integral to the identity of the organisation around Oxfordshire. We took the original design and evolved it to give it a cleaner motion that would be suitable for big and small sizes.


The colour palette similar to the original logo so we could ensure a smooth transition that would ensure the brand was recognised.


A bold and modern sans serif typeface was required for all communications that would be flexible for both online and offline communications.

Linked Microsites

In addition to redesigning the Active Oxfordshire main website, we also created a further three microsites for programmes being run by the Active Partnership. These microsites share the same back-end database so that staff can have a single login to update all content.

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