We met with the team behind CYMFed to understand their goals and aspirations for the site. This process helped us to understand every stage of the process in which the programme is operated and led us to get a better idea of how to approach the user interface (UI) design and user experience (UX).
With a brand logo and colour palette in place, we aimed to use these foundations to create a website that developed and strengthened the identity of the brand. We achieved this with the bold use of colour throughout the site to help it become more recognisable and leave a lasting impression with its members.
Whilst the programme was still in its early days we felt the website homepage needed to inform users with a quick overview, and provide the opportunity to delve further into the details of the award and it's several levels. Once users sign-up and find their local Awarding Authority, they can access a library of resources to help them with the day-to-day running of the programme.