Early Movers

Early Movers is a collaborative project between Loughborough University, the National Centre for Sport and Exercise Medicine (NCSEM) and Loughborough University Campus Nursery.

With data collected from the British Heart Foundation, the NCSEM needed an online resource library that would help guide parents and nurseries to feel confident in providing physical development opportunities to children.

Services Used

  • Bespoke Development
  • Logo Design
  • UI / UX Design
  • Website Creation



A complimentary palette made of strong, trustworthy blue's matched with a stand-out orange.


A complimentary palette made of strong, trustworthy blue's matched with a stand-out orange.

Titles & Headings

A fat rounded heading with a family feel and heaps of personality.

Body Text

A soft body font which fits in right at home with the playful style of the identity.

Easy to Use

The website needed to guide users through categories in order to learn about the core principles of early years physical development. It then provides advice on the overall expected progress at different developmental stages to assist practitioners in observing babies and young children moving.

The website administrators can easily add and update new content to the database and choose when to push them live. We included a glossary that would provide descriptions for the movement vocabulary used, and ensured that the definitions would link anywhere each word appeared across the website.

Resource Library

We created a platform that would clearly demonstrate the different categories and activities - including downloadable resources, embedded video files and imagery. Users are able to filter activities according to Core Skill, age group and skill level to make sure they are getting accurate information for the right stage of progression.

We have worked with Cuttlefish on multiple projects, creating websites and apps, and they have always worked in an efficient and accommodating way. They have designed and developed our products with great skill and their customer service is excellent. Would highly recommend.

- Adam Pryor, Translational Scientist, Loughborough University

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