Brand Identity
Character Mascots
The project aims to encourage children to eat their vegetables and so it was important to implement a warm and childlike approach to the design. Cartoon vegetable mascots were created using vivid colours and comic traits to encourage youngsters to take part.
Colours
An eye-catching colour scheme that isn't scared to stand out.
Typeface
A distinctive typeface that suits the playful carefree tone of the project name and has personality.
Logo Design
The client requested that the carrot character was incorporated into the final logo design. The background reinforces a feature of the app where users can populate a star chart based on their vegetable eating achievements.
App Development
The Veg Stars app was developed to monitor and support parents' efforts in encouraging their children to consume more vegetables.
To ensure an optimal user experience, we focused on creating an engaging, user-friendly, and intuitive app for parents to navigate.
