Veg Stars

This research programme uses diary-tracking and rewards to encourage eating vegetables in young children.

We created an iOS, Android app and a reporting platform to let users create and track vegetable eating goals, whilst receiving encouraging notifications. Researchers can then review participant progress and generate reports.

Services Used

  • Android Development
  • Bespoke Development
  • Brand Identity
  • Illustration
  • UI / UX Design
  • iOS Development

Brand Identity

Character Mascots

The project aims to encourage children to eat their vegetables and so it was important to implement a warm and childlike approach to the design. Cartoon vegetable mascots were created using vivid colours and comic traits to encourage youngsters to take part.


An eye-catching colour scheme that isn't scared to stand out.


A distinctive typeface that suits the playful carefree tone of the project name and has personality.

Logo Design

The client requested that the carrot character was incorporated into the final logo design. The background reinforces a feature of the app where users can populate a star chart based on their vegetable eating achievements.

App Development

The Veg Stars app was developed to monitor and support parents' efforts in encouraging their children to consume more vegetables.

To ensure an optimal user experience, we focused on creating an engaging, user-friendly, and intuitive app for parents to navigate.

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