Active Dorset

Active Dorset are one of 43 Active Partnerships across England who work collaboratively to help the people in Dorset enjoy an active lifestyle through participation in sport and physical activity.

We redesigned the website from the ground up starting with a review of the site structure and navigation through to an illustrative design that celebrates Dorset's countryside and people.

Services Used

  • UI / UX Design
  • Website Creation

Design for Dorset

With a vision for the people in Dorset choose to enjoy an active lifestyle through participation in sport and physical activity. Active Dorset's website needed to speak to the residents and businesses of the pituresque county. We gave the design an illustrative approach to represent the landscape and cultured people of Dorset.

The homepage hero utilises a parallax effect to add depth which makes for a more memorable experience.


The website needed to be useful for both the public and partner organisations alike and therefor it required a dynamic way of pin-pointing users based on their visiting reasons and changed fluently throughout the year.

We have been working with the Cuttlefish team for around five years, and they have assisted us through the design process of two versions of our site. The team are great at listening and understanding what you want to achieve from your website, and the process of receiving draft ideas right through to completion was very timely. Also, the aftercare once completed is brilliant, we always feel very supported by the whole team!

- Georgie Messenger, Communications Officer, Active Dorset

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