Improved User Journey
The landing page design focuses and promotes the three main areas in which Northamptonshire Sport operates to ensure the various types of users that use the site were easily signposted to the relevant pages.
We also updated the navigation so that repeat users could quickly navigate to lower down pages with as little number of clicks needed.
We developed the core NSport colour palette with striking reds and blues to build a cohesive identity across the website. We enhanced the user experience by adding dynamic hover transitions across all elements to feed into the fun and sporty nature of the organisation.