Workplace Movement

Workplace Movement provides online tools and resources to help businesses create a culture of happy, healthy staff.

Cuttlefish were asked to design a comprehensive brand identity and develop a new website where companies could access resources and tools to support their workplace wellbeing aims. Workplaces are provided with an online portal where they can generate surveys to share with staff. Once completed, they then receive anonymous reports on their workforce's views along with recommendations on how to improve their healthy working environment.

Services Used

  • Bespoke Development
  • Brand Identity
  • UI / UX Design
  • Website Creation

Identity Rebrand


The logo was designed to embody movement as well as a coming together within the Active Partnership network. The logo-mark shape creates a sense of dynamic movement that looks to be spinning even when it is static.


A palette using a mix of greens and blue to have a clinically fresh and healthy direction.

Titles & Headings

A neutral typeface with great screen and print legibility.

Dashboard & Survey


As part of the online platform, managers of workplaces can complete a self assessment survey where one of four benchmark levels are awarded based on performance.

These benchmarks have been devised into four ribbon graphic visuals that businesses will be able to download and use freely to advertise their wellbeing standards throughout their personal communications.

Poster Resources

As part of the Workplace Movement's online portal, businesses will be encouraged to download poster resources that help educate and motivate employees to lead healthier lifestyles in the workplace.

The examples shown here use graphic system in an ultra-minimalist style to compliment the written context of the poster and help condense the wider message into an appealing manor.

Cuttlefish provided us with a great service to design Active Partnerships' Workplace Movement website, including a suite of branded online resources and tools.

- Matt Liggins, Head of Business Development, Active Partnerships

Interested? Tell us about your project

We would love to hear about your next project or any ideas you have planned. Please get in touch below to see what we can do for you!